What Are Some Common Social Media Content Topics? The use of social media in advertising has become an integral aspect of modern marketing strategy. More over 80% of millennials, 70% of GenX consumers, and nearly 50% of baby boomers are active on at least one social networking platform. There is an opportunity here for brands. Social media is gaining new users of all ages, but the youngest of them are Generation Z. The likes of TikTok, Snapchat, and other new platforms are attracting a lot of users from all around…