A collaboration agreement between a company, and a person of special relevance on social media networks, is called Influencer Marketing. Influencers are people who are highly visible on the Internet due to their many followers and because they can be referred to by them.
Small and large companies have seen the public nature of influencers as a marketing opportunity. Brands send their products to them so they can post them on social media.
The amount of financial compensation will depend on the budget the content creator has set. People with more followers are likely to ask for a higher amount of money than those with fewer followers.
The benefits of influencer marketing
- Influencers can promote a product or service, which will result in a large reach for the brand and high sales.
- Potential consumers are the target audience for the influencers. They are typically young and likely to consume.
- A campaign with an influencer can yield a high ROI if it is managed well. It doesn’t have to be expensive and can reach a wide audience.
- The brand will gain great public relevance and it will receive a lot of interactions in form of comments, likes, and shares.
- Natural advertising is more beneficial for users because it promotes the product with more impact than frontal advertisements.
Also, do you know who was the first social media influencer?
The drawbacks of influencer marketing
- Influencers may over-examine their brand online, and advertising that is not effective might be the result.
- Advertising that is agreed to for a specific moment does not guarantee the exclusivity of your products or services. The influencer can also advertise the competition at any point.
- Sometimes, despite how well-planned the campaign is, the focus can shift more to the influencers than the brand. The popularity of what they are advertising can overshadow the message.
- The influencer’s connections can have a positive impact on sales, but they can also be very harmful. You may also be affected by a controversy involving this person.
How do you design an influencer campaign?
- Define the goal of the campaign: The product or service you wish to promote
- Locate an influencer who is suitable for the products or services we wish to promote. Once the influencer has been identified, the company should contact them or their representation agency.
- If any, the campaign strategy will determine the content and compensation. This will define the publication’s style, the promotion methods, and the tool to adapt it to the needs and character of the advertiser.
How do you choose an influencer?
- It is important to consider the reach criteria, which is the potential number of followers the campaign might reach.
- Relevance means that the person creates quality content and is valued by their followers on social media.
- Advertising’s effectiveness will be determined by its resonance and influencer-follower commitment.
- Its content type and the topic it typically deals with. A campaign that brings a toy to an influencer who doesn’t deal with paternity, children’s, or maternity issues would be unwise.
- It’s also fascinating to see what type of influencer chooses. A larger following can lead to more engagement, but it is sometimes better to choose a micro-influencer.
Also, if you have a small business, you should understand how important is social media marketing for small businesses.
Not only should you consider the number of followers a person has, but also the amount of engagement they can get. It is important to find an influencer who matches our target.